05Case Study

SALON WEBSITE

A beauty brand identity and digital experience inspired by transformation, femininity, and renewal. The project combines a custom lotus-inspired logo, a vibrant botanical color palette, editorial beauty imagery, and a responsive website designed to showcase salon services and encourage appointment bookings.

Services

  • Brand Identity
  • Logo Design
  • Art Direction
  • Website Design
  • Responsive Web Design
A precision bob haircut and gold scissors framed by pink lotus flowers reflected on water.

01Brand Identity

Rooted in renewal.

A floral silhouette, a feminine profile, and flowing hair come together in the logo. Botanical pink and green carry the identity through the website, balanced by warm gold and cream.

Salon logo combining a pink floral silhouette and flowing hair with green lettering and leaves.

Website color palette

Pink
#DF035F
Green
#1E5929
Gold
#E2A980
Cream
#FAEBE6
Forest
#243720
Dark
#131D03

02Art Direction

Beauty in full bloom.

The precision of a haircut meets the softness of botanical imagery. Separate landscape and portrait compositions bring the same visual language to desktop and mobile without forcing one crop to do both jobs.

Landscape hero artwork with a bob haircut, gold scissors, and pink flowers across reflective water.
Desktop composition
Portrait hero artwork placing a bob haircut above a large pink flower, with gold scissors alongside the fringe.
Mobile composition

03Website Design

An identity, fully expressed.

The website pairs bold brand imagery with service discovery and appointment prompts. These supplied screenshots document the homepage, philosophy section, and review presentation as designed.

Salon homepage screenshot showing the floral logo over hero artwork, with service and appointment calls to action.
Homepage
Salon philosophy section screenshot with an interior photograph, brand introduction, and product and stylist highlights.
Philosophy section
Salon review-section screenshot showing a testimonial carousel over a botanical background.
Review presentation — supplied website screenshot

04Motion

A living backdrop.

The original botanical film carries the floral art direction into motion. Presented here at its native portrait proportion, it adds atmosphere without competing with the content.

A short, silent loop of a pink flower on water, used as the website background.

Still beauty artwork with a precision haircut and pink flower, shown instead of the motion feature.

Motion is paused to respect your reduced-motion preference.

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