01Case Study
North Creek Contractors
A residential remodeling company with an established reputation and a working website. ELEXIS rebuilt the digital presence around a distinctive identity — new art direction, an image-led portfolio, and a custom interactive Style Wizard that turns inspiration into a personalized remodeling direction.
- Disciplines
- Creative Direction
Web Design & Development - Scope
- Brand Expression
Interactive Product
02Before → After
From functional to distinctive.
The existing site gave North Creek Contractors a digital presence. The redesign gave the business a digital identity.
03Service Architecture
Built to make the work easy to explore.
Eight capabilities, each carried by its own photography and held together by one material language.
04Project Experience
The work takes center stage.
Completed projects are browsed, not listed — full-bleed imagery with the detail carried underneath.
05Interactive Experience
From browsing to discovery.
The Style Wizard turns a traditional contractor inquiry into a guided experience that helps prospective clients define what they want before the first conversation begins.
Visual choices turn inspiration into usable design signals.
06Behind the Preferences
What matters starts to emerge.
Answers are weighted, not just collected — the homeowner sees their own priorities ranked back to them.
07Personal Profile
Preferences become a profile.
Primary, secondary and supporting influences, drawn entirely from what the homeowner responded to.
08Personalized Output
From preferences to a plan.
Scope, style, priorities, investment range and timeline resolve into one direction — useful to the homeowner immediately, and a far better informed enquiry for North Creek.
